Beyond World Cup Qualification: Brands must sustain football investment — Omotoyinbo
By Vivian Ahanmisi Lagos, May 20, 2026 (NAN) Ayodeji Omotoyinbo, a sports media consultant, has urged brands, sponsors and the media to sustain investments in Nigerian football beyond World Cup qualification campaigns. Omotoyinbo spoke on Wednesday during an executive breakfast roundtable held in Lagos with the theme, ‘The Super Eagles and the World Cup: Lessons for Brands, Sponsors and the Media.’ The News Agency of Nigeria (NAN) reports that the event took place at The Zone, Lagos, and attracted stakeholders across Nigeria’s sports business industry. Omotoyinbo said the gathering aimed to bridge existing gaps among brands, marketing agencies and the sports media industry. According to him, stakeholders often reduce football business activities whenever the Super Eagles fail to qualify for major international tournaments. “Most times, brands use the media to promote their products and serv...